Who's behind it
Beading runs in the family — Nisreen just made it her own.
She learned to bead as a kid, the way a lot of people in Lebanon do: watching an aunt or a neighbor thread seed beads into patterns between school and everything else. What started as something to do with her hands turned into a real practice — counting rows, testing colorways, unpicking a piece three times until the pattern sits right.
Every keychain and purse is strung one bead at a time on her workbench, in small batches, so colors and availability shift as she works. Nothing is mass-produced, and nothing ships until it's been checked bead by bead.
— from her workbench to yours